Social Networking creates modern, world class brands. These brands are made because social media enables a marketer to participate clients over several touch points. These multiple touch points make it possible for brands to become buddies with their clients and to create personal relationships with clients. The development of these relationships is the way a brand is made. This is the shift that marketing has been caused by media. As a survey conducted by The Economist in April, 2009, informs us, People no longer believe in advertising any longer–they think in their friends. By creating a friendship with a company’s 14, creating a brand is carried out. How is this done? Using multiple touch points does it. How can a marketer use multiple touch points?

To answer that question we have Understand the nature of social networking. Social Media has created a perfect storm for a marketer. To make brands that is strong that a marketer needs a presence and climb. A marketer requires a good deal of customers to create a world class manufacturer, and they want a place where they can fulfill with that number of consumers. Social networking platforms allow a marketer to do this. Around 1 or 4 of the world’s inhabitants belong to a networking platform. Facebook, if it were a nation, are the nation on earth. A number of these platforms are integrated together. Customers share five thousand impressions on the internet about services and goods based on Ted Schaller, Forrester Research analysts and Josh Bern off. It follows that networking platforms provide a meeting place for a great people to communicate and to meet.

Platform and scale has shifted how especially people in a global market, people, communicate. When one person conveys to another individual their buddy about a product and its advantages manufacturers are made. Friends have a conversation and brands are advised. World class brands are created by this recommendation among friends. Social networking has evolved contemporary marketing from apish world, where products are made and pushed on customers to appall world where consumers dictate to marketers exactly what the customer wants.

Social networking has created Touch points–places where entrepreneurs and consumers–buddies–engage. Marketing has changed. New media produce and can produce a brand. Two examples are President Osama and the Ford Fiesta. No money was spent on an advertising campaign for the Fiesta. Ford created a media campaign that lasted. This effort involved touch points. Instead of advertising, Ford’s campaign revolved around texts, video, blogs, and articles. At the close of the campaign, brand awareness was owned by the Fiesta in its target market. In the first week it had been accessible, the Fiesta sold an odd number for a vehicle, 10,000 units.